Music is a direct reflection of our individual style and personality. Endeavor has always used music as a muse and a source of inspiration. This limited edition collection of snowboards celebrates one of our generations most iconic musicians in collaboration with New York photographer Jesse Frohman.
Kurt Cobain formed Nirvana alongside of Krist Novoselic in 1987. He was the band’s songwriter, vocalist and guitarist. Following the release of ‘Smells Like Teen Spirit’ from the ‘Nevermind’ album in 1991, Nirvana became over night rock stars.
‘Nevermind’ brought alternative rock into mainstream. It is representative of a generation and its culture. Through this record, Cobain became the spokesperson of Generation X. He captures feelings and emotions through his lyrics; and presents them through his poetically ferocious rasp.
Kurt Cobain died at the age of 27—a death that music fans still contemplate 20 years later. The photograph pictured captures Cobain’s provocative side that is representative of himself, Nirvana and Generation X.
Jesse Frohman’s insightful portraiture transcends the nature of celebrity photography. Shot in New York City, this photoshoot was the last time Nirvana was photographed together.
The Archetype Snowboard Lab by Endeavor Snowboards is our commitment to innovation. A truly unique R&D facility located in Vancouver, British Columbia, Archetype’s mandate is to inspire new ideas and give us the capabilities to make, test, and validate new innovation in snowboard technologies. The future of Endeavor lies within the lab.
THE SMOOTHEST RIDE EVER
Urethane absorbs vibration, just like skateboard wheels. This seamlessly integrated sidewall
is fused directly to the woodcore, creating the strongest and smoothest riding boards Endeavor has ever produced.
It’s not a question of choosing performance over price or design over function. We want boards that have everything – unquestionable quality, dope aesthetics and ride amazing on all terrain.
Next we add in the individual flavour – the [X]. For us, it’s bombing pow runs in the morning, hit laps mid day, some park hits in the afternoon and a speed run to the bar for chicken wings and caesars.
We ALWAYS ENDEAVOR to raise the standard of what snowboarding should be so that you can have that perfect e[X]perience.