Back in 2012 we teamed up with legendary Australian street artist David 'Meggs' Hooke to work on a series of board graphics for the Live collection. Using his "King for a day" exhibition as a base he created 16 independent graphics across 2 board models focussing on the duality of kings and demons, exploring society's obsession with power, wealth and fame.
The collaboration was a huge amount of fun and the resulting graphics were loved by riders around the world. Following this success, a year later Meggs helped us celebrate a decade of Endeavor Snowboards with series of graphics, once again for the Live and Live RC models. This time the focus was on Meggs' roots as a street artist focussing on multi-layer sticker and stencil work.
Following the success of another series of graphics and coinciding with an exhibition in San Francisco, Meggs made a visit to the Endeavor HQ for a very special piece of work. Taking the dull grey exterior of our office he transformed it into a giant mural that spoke to both his style of work and the history of Endeavor.
The cold Front mural was created as a mash up of my own personal interest in bold graphics and comic book art and symbols/characters that represent both the Endeavor company and the location of Vancouver. It was a fun challenge to bring all these elements together in the theme of 'Cold Front' and create a dynamic, site-specific mural for the Endeavor head office.Meggs
Check out the video below to see the full process and the final artwork.
The mural can still be found on the side of the old Endeavor office in Vancouver's Railtown district. If you're ever in the city we'd recommend going and checking it out! You might also recognize the final piece of art from our 2014 Live series.