The Archetype Snowboard Lab by Endeavor Snowboards is our commitment to innovation. A truly unique R&D facility, Archetype’s mandate is to inspire new ideas and give us the capabilities to make, test, and validate new innovation in snowboard technologies. The future of Endeavor lies within the lab.
In any production setting, it is extremely difficult and costly to do R&D. Endeavor has taken it out of the factory setting and put it in a creative setting, where it belongs. An idea can be discussed Monday morning and and a prototype could be ridden later that night at the local hills. We have two types of materials – materials that are exactly the same as our factory overseas so we can duplicate a board exactly, and Archetype lab materials, which are for testing and for high end production only. Most of the machines have been created from scratch which is key, as we have built in extreme adjustability and flexibility – whether it is camber, nose/tail shape, etc.
An ongoing project, Endeavor is working with Tom Routh, founder of FYI Design, to create his ultimate big mountain powder board. Tom, a pioneer of the sport, was one of the first team riders for Sims Snowboards. FYi is outwear's equivalent to the Archetype Snowboard Lab, so it was a natural fit to work with creative minds passionate about snowboarding. This project is ongoing.
Ransom Holding Co. and Endeavor teamed up to produce a unique snowboard to celebrate the Canadian origins of both brands. Hand-constructed with cutting edge engineering and materials at the Endeavor’s Archetype Lab in Vancouver B.C., the resulting board is a masterclass in snowboard design. Check out the video for an in-depth look at the design and construction process of the board as well as the testing process, which looks to be about as sweet a job as can be.
The Looking Sideways show at Wangl Tangl was a hugely popular exhibition featuring ten breakthrough skate and snow artists. But rather than just be passive observers, the organizers wanted the event and online audience themselves to be part of the snow and skate-related creativity on show. In the weeks leading up to the event and at Wangl Tangl itself, people sent a picture of their eyes looking sideways. Thousands of entries flooded in, and were used to create a live art installation during the week of the show itself. Next, Endeavor turned this mural into a set of ten super limited edition snowboards with unique graphics.