The Archetype Snowboard Lab by Endeavor Snowboards is our commitment to innovation. A truly unique R&D facility, Archetype’s mandate is to inspire new ideas and give us the capabilities to make, test, and validate new innovation in snowboard technologies. The future of Endeavor lies within the lab.
In any production setting, it is extremely difficult and costly to do R&D. Endeavor has taken it out of the factory setting and put it in a creative setting, where it belongs. An idea can be discussed Monday morning and and a prototype could be ridden later that night at the local hills. We have two types of materials – materials that are exactly the same as our factory overseas so we can duplicate a board exactly, and Archetype lab materials, which are for testing and for high end production only. Most of the machines have been created from scratch which is key, as we have built in extreme adjustability and flexibility – whether it is camber, nose/tail shape, etc.
THE SMOOTHEST RIDE EVER, EXCLUSIVE TO ENDEAVOR
“Unlike many technological advances, Endeavor’s Seamless Sidewall Technology remains relatively well hidden from sight. But just because you can’t see it, doesn’t make it any less radical or game changing” commented ISPO Jury member Jeremy Sladen, Snowboard Operations Manager of The Snowboard Asylum. “This advanced construction technique replaces the standard multi-part sidewall with a seamless sidewall along the whole outside edge of the board; this not only increases durability but also helps to create a better riding snowboard. The fact that this innovation came not from one of snowboarding’s big players, but from one of the smaller and less well-known brands, proves that there is still innovation and progression going on out there; it just takes someone with a fresh concept to challenge what we have taken for the status quo.”
THE ULTIMATE CONNECTION
“Burton’s hardgoods crew has been working with Endeavor for a few years now to help them implement The Channel™ on select board models,” said John Lacy, Chief Product Officer. “Now, our licensing agreement makes it official, and we look forward to working with more snowboard companies down the road to share our industry-leading R&D and best practices for building The Channel™. Ultimately, having the industry work together on a universal mounting system is best for riders because it will give them more high-quality options when it comes to choosing a set-up. So we’re stoked to see Endeavor launch The Channel™ on all their board models for 2015/2016.”
Every year at trade show time, we dream up the ultimate lab board to give our customers a teaser of what's to come. This season we wanted to create an aesthetically superior snowboard. It was logical to use the most exotic hardwood, combine it with carbon fibre, and throw on a 24k gold anodized Channel for good measure. The result: the most beautiful snowboard to come out of the Archetype lab to date.
Will this be for sale? Perhaps. You can always email firstname.lastname@example.org to see if he'll make you one.
This creative project in the lab was to demonstrate that if we have an idea, we can execute it. The objective was to make a replica vintage snowboard for the Vintage Snowboard Trader (VST) week at Baldface Lodge in December 2013. Rob Dow, Scott Serfas, and Jason Broz all made their own versions of the board and “rode” them in the early season pow.
An ongoing project, Endeavor is working with Tom Routh, founder of FYI Design, to create his ultimate big mountain powder board. Tom, a pioneer of the sport, was one of the first team riders for Sims Snowboards. FYi is outwear's equivalent to the Archetype Snowboard Lab, so it was a natural fit to work with creative minds passionate about snowboarding. This project is ongoing.
Ransom Holding Co. and Endeavor teamed up to produce a unique snowboard to celebrate the Canadian origins of both brands. Hand-constructed with cutting edge engineering and materials at the Endeavor’s Archetype Lab in Vancouver B.C., the resulting board is a masterclass in snowboard design. Check out the video for an in-depth look at the design and construction process of the board as well as the testing process, which looks to be about as sweet a job as can be.
The Looking Sideways show at Wangl Tangl was a hugely popular exhibition featuring ten breakthrough skate and snow artists. But rather than just be passive observers, the organizers wanted the event and online audience themselves to be part of the snow and skate-related creativity on show. In the weeks leading up to the event and at Wangl Tangl itself, people sent a picture of their eyes looking sideways. Thousands of entries flooded in, and were used to create a live art installation during the week of the show itself. Next, Endeavor turned this mural into a set of ten super limited edition snowboards with unique graphics.